Southwest Airlines Competitive Analysis

Southwest Airlines Competitive Analysis Government regulations and directives that were passedforced Southwest to adjust and even totally revamp their original strategies drastically which proved difficult for them. Regulations on baggage handling, for example, required Southwest to add crews simply to meet its turnaround requirements and abandon its cost-savvy plastic boarding passes for purposes of tracking customers which ultimately goes against their strategy of free seating. These changes affected the way the airline operates in a way that management was left with alternatives which would, in one way or another,force Southwest to drift away from its hallmark strategies and/or core competencies (e.g. open seating, late arrivals by passengers, etc.). On a more positive note, the Wright Amendment, one of those deregulation measures which politically restricted interstate flights out of Love Field, Dallas to states adjacent to Texas, has recently been repealed in 2006. This made possible a nationwide service for Southwest. How is Southwest Airlines compared to competition (especially to imitators and like airlines)? Southwest Airlines did fairly well as compared to competition. The 30 consecutive years of sustained profitability is a proof of this. The airlines low turnaround in 2001 was at a competitive edge at 24 minutes-30 minutes faster than the entire industry. This turnaround time enabled Southwests aircrafts to fly more trips, and more trips meant more revenues. How profits were targeted is also a major point of comparison with the competition. People Express, an imitator, though it grew rapidly, failed to meet its profit targets and were not able to cope up. Major airlines that came up with their low-cost brands also failed at this as they inherited management and cultural problems which their full-service airline faced. Economically and socially, the customers to whom Southwest catered to were price-sensitive-mostly business and pleasure fliers and Southwest catered to them exceptionally well. Why has Southwest been so much more successful than its competitors? Southwest offered unique alternatives in response to competitors who clearly wanted to engage in price wars. Southwest did engage in price wars (e.g. with Braniff International with its $13 offer), but it competed not merely on the basis of price but also of value proposition (e.g. giving incentive in the form of gifts to customers who paid $26 instead of $13). These alternatives were embraced by Southwest passengers. The things Southwest did not do proved to be one of their most significant key success factors. For instance, it did not adopt the hub-and-spoke route system (which almost every airline adopted)since it would be inconvenient for their passengers who preferred point-to-point flying.Their also refrained from connecting with other airlines, using interline baggage checking as these do not support their low-cost strategy, and implementing the conventional assignment of seatsto provide further convenience to passengers. Southwest was very successful at cost reduction measures whilst competitors struggled to make their own measures as effective. The reduction of turnaround timeand innovation in other operational processes (e.g.automated ticketing) also paid off for Southwest in this regard. More notably, Southwest negotiated the price of its fuel to suppliers, thereby saving several more millions. Innovations were not limited to operational processes. They implemented promotional programs (e.g. frequent-flier program which was the worlds first) that entice customers and give them more reasons to keep coming back. As Michael Porter himself said, Southwests strategy involves a whole system of activities and not merely a connection of parts. The airlines processes are closely-knit together such that they complement each other making it systematic and more importantly very hard to imitate. Competitors clearly could not expect to win on the basis of imitation. Internally, Southwest employees contribute to its competitive advantage as they are not merely employees, but employees satisfied with their job and have attitude. What kinds of things over which Southwests management has some control could go wrong, and what should be done to make sure that it doesnt? Management would have greatest control over its workforce and failure to address critical employment concerns could pose serious threats. Through the leadership of Barret, Southwest has evolved into a culture-rich workplace where the core philosophies are inculcated deeply into the minds of the employees. Management could endanger this favourable status-quo by appointing less qualified top managers such as CEO, etc. Therefore, decisions regarding succession must be made carefully and not hastily. Politically, laborunions were proliferating in the industry.While Southwest values its employees greatly, management could also go wrong in dealing with them regarding compensation they receive especially since they belong to such unions. Also, Southwest employees are paid less than those of other airlines despite sustained profitability; therefore favourable contracts must be negotiated by management to keep them satisfied and motivated. How should management respond to the fact that Southwest Airlines has fallen to next-to-last place among major airlines in on-time performance as of September, 2002? Since new regulations and directives were implemented particularly from baggage inspection to security searches, delays would naturally occur especially because Southwest passengers are accustomed to coming in last minute. Therefore, management should respond constructively to this statistic by proposing a new policy to its passengers regarding arrival. They could impose that they (especially those with heavy luggage) be at the airport ahead of time (e.g. an hour) before departure given the lengthy procedures on security. This could be easily justified to passengers as having implications on their own safety as well. Of course, Southwest could also use a technological solution to this problem which they have recently done-an electronic check-in system via Southwest.com which would save passengers time by allowing them to board without having to check with an agent. Once operations are fully stabilized, would you recommend to the management of the airline that it resume its historic growth rate of from 10% to 15% per year? Why? I recommend a resumption of previous growth rates but it should be achieved by maintaining its current network and developing it from there as opposed to expanding to a greater proportion of long-haul flights. I take the same stand as the Wall Street analyst who concluded that Southwest could maintain, even double, its size even without opening a new station. Even if it does not take the opportunity to expand this way, Southwest is not left without opportunity. It must be noted that there are more than 100 cities wanting to experience the Southwest effect and nothing could be more opportunistic for Southwest as of the moment. It would be more prudent of Southwest to stick to their core competencies of point-to-point, low-cost, no-frills, high frequency flights for which they are most known for. Otherwise, they might as well join the sea of airlines out there that are neither unique nor differentiated. Lastly, if growth is the objective, then Southwest better achieve it in a slowly-but-surely manner, as opposed the investing highly in an expansions whose effectiveness is not even guaranteed. What are the implications for Southwest of the actual or threatened bankruptcies of other  major U.S. airlines? Actual or threatened bankruptcies are most likely going to favour Southwest in that it would decrease rivalry among competing firms-the most powerful of the five competitive forces. As bankruptcies, actual or threatened, increase, Southwest is presented with opportunities of expansion. The cookie-cutter way of expanding is through acquisition of a struggling competitor. However, it can simply be just Southwest expanding its routes to an entirely new set of states where competitors halts services. However, firms threatened with bankruptcies do not simply discontinue their operations. They could easily seek for government bailout just like all other firms in other industries resort to when threatened. Southwest, being profitable, clearly did not qualify for this benefit from the government, save for a certain $278 million from the amount allocated for aviation providers based on seat miles. Moreover, since the government, in a way, is extending service to the airline industry (e.g. bailouts, added government security to airports, it would have a right to tax airlines. This would not be fair to Southwest since it received only minimal government support but will be subjected to same taxation policies as that of its struggling competitors.

Rubenstein-Taybi Syndrome Research Paper

Rubinstein- Taybi Syndrome: A Physical and Educational Perspective Rubinstein- Taybi Syndrome: A Physical and Educational Perspective When speaking of terms of diseases of a rare nature, Rubinstein-Taybi Syndrome is a definite mention. According to Joseph G. Morelli, MD, Rubinstein-Taybi Syndrome is characterized as, â€Å"a genetic disease that involves broad thumbs and toes, short stature, distinctive facial features, and varying degrees of intellectual disability† (2007). The condition itself is so rare that is occurs only about 1 in 125, 000 newborn babies (Rubinstein, 2012).The cause of Rubinstein-Taybi Syndrome can be attributed to a defect in the CREBBP and EP300 genes. The CREBBP gene provides instructions for making a protein that helps control the activity of many other genes. This protein, called CREB, plays an important role in regulating cell growth and division and is essential for normal fetal development. If just one copy of the CREBBP gene is deleted or change d, cells make only half of the normal amount of CREB binding protein (Rubinstein, 2012). The EP300 gene, unlike the CREBBP gene, controls protein development before and after the birth.In many of the cases of Rubenstein-Taybi Syndrome, no mutation is detected in either the CREBBP or the EP300 gene. In these cases, the case is unknown, but it is suspected that another unknown gene is responsible. Diagnosis of Rubinstein-Taybi Syndrome can create a serious disadvantage for a student in the classroom, for which a teacher must be willing to accommodate. Immediately after birth, the symptoms of Rubinstein-Taybi Syndrome can be present. Some of the more recognizable symptoms at birth include broadening of the thumbs and big toes.Although these are a few of the symptoms, the symptoms appear on a large spectrum, ranging from constipation to an absent kidney. Over 80% of children with Rubinstein-Taybi Syndrome have some type of eye abnormality including crossed eyes, cataracts, and tear duct obstruction. Glaucoma may be present at birth or in early life, which can result in blindness if left undetected (Rubinstein, 2012). Later throughout more developmental stages, parents may begin to notice short stature. Once the child begins schooling, the symptoms become slightly more obvious, demonstrating slow development of cognitive skills.Once a child begins to perform tasks such as drawing, coloring, and using scissors, teachers and parents will begin to notice slow development of motor skills accompanied by low muscle tone (Morelli, 2012). These symptoms are also a bit more noticeable because due to RTS, the thumbs and toes on an affected child will broaden beyond normal size, complicating everyday tasks. This will severely limit to what extent a child suffering from RTS will be able to perform in the classroom. Rubenstein-Taybi Syndrome is not inherited by the parents or caused by anything the parents did or did not do while pregnant.Most cases are caused by a single mutat ion in one gene. Rubenstein-Taybi Syndrome almost always occurs in cases where there is no family history of Rubenstein-Taybi Syndrome showing that family history and heredity is not a factor in contracting Rubenstein-Taybi syndrome. Most cases are sporadic and likely due to a new genetic defect that occurs while the baby grows in the womb, which was not passed on by either parent (Morelli, 2012). Consequently, parents with a child with a new mutation generally do not have an increased risk of having another child with the disorder.However, the new genetic mutation will be hereditary and an adult with this mutation risks passing on the mutated gene to his/her children. However, it is unusual for people with the syndrome to become parents. There is no specific treatment for RTS that has been discovered as of yet. Because the disease is genetic, it is impossible for doctors to pinpoint just one area of the body to treat, especially because the disease comes with so many other symptoms . This however, does not mean that modern medical science cannot ease the way of life for a person with RTS.Surgery to repair the bones in the thumbs or toes can sometimes improve grasp or relieve discomfort (Morelli, 2012). With all being said, it is incredible to imagine the difficulty that a student suffering with RTS may face in the classroom. A 1977 case study by Goots and Liemohn compared three children (aged seven to ten) with the syndrome to 15 counterparts with mixed mental retardation (Galera & Taupiac, 2009). In the study, it was found that children with RTS were friendly and more readily social. In addition, the students with RTS were more emotional and excitable.Nightmares were seen more frequently, and the students were more likely to pout. Demonstrating lack of focus in the classroom, the students affected by RTS had short attention spans. Important in development at these ages, the students with RTS faced more difficulties in planning motor acts (Galera & Taupiac, 20 09). Speech problems are present in a large percentage of students. Most individuals have speech delay, but others also have articulation problems. It is not unusual as well, to discover that some students with RTS use sign language as their primary form of communication.Unfortunately for students with RTS, they often times confused with autistic students. References Galera, C. , & Taupiac,, E. (2009). Socio-Behavioral Characteristics of Children with Rubinstein-Taybi Syndrome [Abstract]. Journal of Autism & Developmental Disorders, 39(9), 1252-1260. doi: 10. 1007/s10803-009-0733-4 Morelli, J. G. (2007). Disorders of the Nails. In Nelson Textbook of Pediatrics (18th ed. , p. Chap 662). Phildelphia, PA: Saunders Elsevier. Rubinstein-Taybi Syndrome. (2012, February 27). Genetics Home Reference. Retrieved March 6, 2012, from http://ghr. nlm. nih. gov/condition/rubinstein-taybi-syndrome

Major General David B. Birney in the Civil War

The Rise Of The Paleolithic And Neolithic Societies

The beginning of human society began with ape looking humanoids chasing animals with clubs, inbreeding, and banging on rocks with sticks attempting to make fire. Harsh generalizations, but in an essence it is true. The Paleolithic and Neolithic societies were a result of the huge leap forward which marked significant (of the time) technological advancements and more effective social structures. But a lot of those â€Å"advancements† were the logic to breed outside their families and to save their foods during the winter, which is fairly obvious considering all societies at the time figured them out. But the societies that truly stood out for being different and unique in their own developments were the most influential, like Sumer, the first Mesopotamian society. The Sumerians of Mesopotamia were the most influential to the modern day world. Around during 3500 BCE(Mertens, notes), they advanced crazily quickly compared to the civilizations before them. Initially they were gro ups of free people and slaves, but eventually as settlements expanded and populations grew, cities developed with effective leadership. Sumer made the biggest contributions to the modern world terms of social classes/structures, technology/logistics, and culture. Several of those including the creation of the wheel, the calendar, the first forms of writing and democracy. The first huge contribution that the Sumerians made in their time living that continues to affect us today was their complex socialShow MoreRelatedThe Decline Of The Paleolithic Age1233 Words   |  5 PagesA. Humans began migrating across the globe during the Paleolithic Age. The human species originated in Eastern Africa around the African Great Lakes. From there, they spread out all over Africa. Then they moved out of Africa into Southwestern Asia. They migrated toward Europe and from Eastern Asia down through the Pacific Islands and Australia. 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Why should the internet have more restrictions - 700 Words

Why should the internet have more restrictions? Violent websites or videos that are posted to the internet are becoming more popular and aggressive. In the past 12 months 5% of youth, 10-15 years of age, have reported engaging in seriously violent behavior such as aggravated and sexual assault, and 38% reported exposure to violence online and off-line were associated with violent crimes. (Ybarra 929) Tested websites included news related websites that showed terrorism, war, and death. As a teenage female living in a virtual world, I know for a fact that anyone has access to view pornography or violence at the click of their finger. Even relaxing on social media websites have become a danger to the minds of youth from all the inappropriate†¦show more content†¦History shows how cruel people can be to one another and if we don’t allow better restrictions to commence soon, we will be responsible for any damage brought to the world through the internet. The Neo-Naziâ€⠄¢s used low restrictions on the internet to their advantage in the early stages of website creations by using bulletin board systems already in the pre-World Wide web page (Eissens). Terrorist groups use the internet to promote their personal beliefs of how governments or people are undesirable. There are quite a few websites that terrorist have used to influence peoples choices and have encouraged that it is alright to impose crimes against their governments. Violence online is nothing to be taken lightly (Ybarra pg.) Today’s youth exposed to many kinds of violence, online have been reported exhibiting violent behavior. Websites that show war, dead bodies, and how to create weaponry such as bombs, have been some of the reasons youth have assumed violent crimes are alright as long as mentally justified. 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The Need for Protecting the Environment Free Essays

Environment, the word is a bit common, everything that surrounds us consist of our environment. We can say that environment is something which provides us everything. But can you think of a single thing we do for our environment ? The answer would most probably be NO. We will write a custom essay sample on The Need for Protecting the Environment or any similar topic only for you Order Now Today we humans hardly care what would be the effects of it on our environment. For thousands of years man has exploited the environment in the name is development and in return we humans defile it and pollute it. We are cutting trees at a large scale which is leading to higher levels of Carbon Dioxide in the atmosphere. We kill animals for their skin and that in turn is disturbing the food web which causes unbalance in the nature. We can see that every little thing we did and we are doing is ultimately causing harm to us. Increasing levels of CO2, depletion of ozone layer, global warning, floods, droughts, earthquakes and all these things are gifted by us to our precious and priceless environment. If we go on exploiting our environment in the name of our use and needs, we are certainly inviting destruction and disasters . Be it forests, naturals resources, water, soil, rain, mountains, flora or fauna, we have destroyed it all . The point is not that how much wrong we have done and how much right we need to do now but simple actions such as planting trees can help us a lot. One does not need to be a great environmentalist or ecologist it protect our environment, it is simply human instinct. How to cite The Need for Protecting the Environment, Papers

Hip Hop Term Paper free essay sample

Paper Since the inception of hip-hop, the sound and the feeling of hip-hop has transformed into a whole new sound. Hip-Hop has changed drastically. The feeling and sound of hip-hop has stretched to a whole different sound which makes us question, Is this hip-hop? Hip Hop evolved in the sasss, credited to African Bombast. In the Bronx it was the mainstream to see everyone gathered at the block parties to see all the Dos. From that one block party, there was more and more giving those Dos their name for what they do, Music. That was hip-hop. People received a great feeling listening to each of the artist.The power and soulful feeling, artist really feeling their rhythm, their music and getting Into It. The more and more emotion they put Into it, the more and the more the audiences felt the music. The uprising of hip-hop was based by Digging, it never had any vocals. It was Just electronic nature. The roots of spoken hip-hop are founded by African music. The traditions of pure African music were an influence to hip-hop music. The African- American traditions of signifying the dozens and Jazz poetry all influence hip hop music, as well as the call and response patterns of African and African American religious ceremonies.Throughout New York people performed spoken word poetry and music, artist such as: The Last Poets, Gill Scot Heron, and Jackal Mansard Unhurried, made a big impact on the social environment in which Hip-Hop music was created. Poetry gave hip-hop inspiration, leading these artists to emceeing. Emceeing is where it all began. Block parties kept the movement going and as long as this block party had an emcee, more people Joined the movement. HIP- hop was more than Just a beat. The way It started was with rapping or singing a capable_ It was always breath taking to see someone keep a rhythm with no beat behind their lyrics. It was called pure lent. Artist would perform on the spot while everyone sat around watching as they would spit a capable. The way each word hit and how each word would send that soulful vibe through every vain bringing such a musical sensation. This was more than music. HIP- hop was more than a sound It was a true soulful feeling. Dos began to get positive feedback on their performances during block parties In co-pop city In the Bronx. Due to the positive reception, Des began Isolating the percussion breaks of popular songs. This technique was then common in Jamaican dub music.DC Cool Here and other Des began using such techniques with two rentable to extend the breaks during the sasss. Turntables used techniques such as scratching, beat mixing, and beat matching invented by Francis Grass in the late sasss early essays. Beat Juggling which developed along with the breaks, creating a bass which can be rapped over. Rapping, also referred to as emceeing, is a vocal style in which the artist speaks lyrically, in rhyme and verse, generally to an instrumental or synthesized beat. Beats incorporated synthesizers, drum-machines, and live bands. Rappers had to choice to either rap over a beat or to rap a capable. DC Cool Here and Coke La Rock were an influence on the vocal style of rapping by delivering simple poetry verses over funk music breaks. Des and Masc. would often add call and response chants, consisting of a or mimic check. Later in the sasss, Macs became more versatile in delivering their vocals and rhythm. They began incorporating brief rhymes, often with a sexual or scatological theme, in an effort to differentiate them and to entertain the audience. Cool Here the Hercules were the first hip hop group to gain recognition in New York, but the number of MS teams increased over time.Melee Mel, a rapper with The Furious Five, is often credited with being the first rap lyricist to call himself an MS. During the early asses B-boning arose during block parties as b-boys and B-girls got in front of the audience to dance in a frenetic style. B-Boning and graffiti was documented to a world-wide audience for the first time for documentaries and movies such as Style Wars, Wild Style, and Beat Street. The term B-boy was coined by DC Cool Here to describe the people who would wait for the break section of the song, to get in front of an audience and dance frantically.Hip-Hop was influenced by many different sounds and genres of music. It actually is a mix of all forms of music. Using all these genres to conform one diverse sound. Hip-Hop started to get influence by Disco music. Curtis blow believes the early days of hip-hop were characterized by divisions between fans and detractors of disco music. The earliest hip-hop was based on funk loops. By 1979, disco instrumental loops/tracks had become the basis of much hip hop music. Hip-Hop gained the name of disco rap. Hip hop music was also a proponent in the eventual decline in disco popularity.DC Pete Jones, Eddie Achebe, DC Hollywood, and Love Bug Stark were disco-influenced hip hop Des. Other hip-hop artist who focused on rapid-fire rhymes and more complex rhythmic schemes differed from the style of the disco artist. Artist hadnt started recording until 1979. Prior to 1979 recording hip-hop music consisted of PA system recordings of parties and early hip-hop mix tapes. Puerco Rican DC Disco Wiz is credited as the first hip hop DC to create a mixed plate, or mixed dub recording, in 1977; he combined sound bites, special effects and paused beats to technically produce a sound recording.The first hip hop record is widely regarded to be The Sugarbird Gangs Rappers Delight, from 1979. DC Lady B was reedited to be the first female solo hip-hop artist to record her hit song, To the Beat Yawl in 1979. There are various other claimants for the title of first hip hop record. Funk You Up (1979), was the first hip hop record released by a female group, and the second single released by Sugar Hill Records, which was performed by The Sequence, a group from Columbia, South Carolina which featured Angier Stone. Hip hop music became popular in Philadelphia in the late asses.The first released record was titled Rhythm Talk, by Cocky Henderson. The New York Times had recognized Philadelphia the Graffiti Capital of the World in 1971. School D, starting in 1984 and also from Philadelphia, began creating a style that would later be known as gangs rap. Everyone began expressing their feelings trough music. Such tracks as Grandmaster Flashs The Adventures of Grandmaster Flash on the Wheels of Steel (1981), a single consisting entirely of sampled tracks were and early example of diversification. As well as African Bombasts Planet Rock (1982), this signified the fusion of hip hop music with electro. Remarkable K-Robs Beat Bop (1983) and playful sound effects. The mid-asses was marked by the influence of rock music, tit the release of such albums as King of Rock and Licensed to Ill. Hip-Hop became more diverse in the sasss. Melee Mel, Raking, Chuck D and KIRKS- One revolutionized Hip-Hop by transforming hip-hop into a mature form of art. The Message, an influential single by Grandmaster Flash and the Furious Five, is widely considered to be the pioneering force for conscious rap in 1982. Since then, the lyrical content of rap and hip-hop music evolved.Prior to the asses, hip hop music was largely confined within the context of the United States. However, during the asses, it began its spread and became a part of the music scene in dozens of countries.. Hip- Hop always remained close to the Latino culture in New York. DC Disco Wiz and the Rock Steady Crew were among early innovators from Puerco Rice. Combining English and Spanish in the lyrics. Hip-Hop changed the face of the world. It was more than Just a feeling or sound, it also was a culture to many. Creating more styles of dance. B-Boning became popular throughout the hip-hop culture.It was the first aspect of hip-hop culture to reach Japan, Australia, and South Africa. The crew Black Noise began practicing B-Boning before they began rapping later in the decade. New school hip originated in the mid sasss to the early sasss. It was also known as the golden age. New school was characterized and influenced by rock music. This period was known to be a theme of procreativity while music was eclectic. Also there was a big Jazz influence to artist such as; Public Enemy, Boogie Down Productions, Eric B. Raking, De La Soul, A Tribe Called Quest, Gang Starr, Big Daddy Kane and the Jungle Brothers.It was known for the golden age because every new single reinvented the genre. Music flowed and everyone felt what music was. Music was who they were, not what they did. Then there was giants rap. Giants rap, a submerge of hip-hop that reflected the epistyle of inner city African American youth. Giants rap was developed by the rappers, Schools D in the mid sasss. They later were popularized by the group N. W. A. After the national attention that Ice-T and N. W. A created in the late asses and early asses, gangs rap became the most commercially lucrative submerge of hip hop.N. W. A is the group most frequently associated with the founding of gangs rap. Their lyrical content was more violent and confrontational. They were rapped over rough rock driven guitars, given the music a hard edgy feeling. During the year 1990, this was the year rap exploded. It was the mainstream break wrought. Old school hip-hop was still flowing. The simple beats with the extraordinary lyrics. Those rappers from the sasss were still making music and there was new music. There were new real artist. Urban Thermo Dynamics, Taliban Kali, Common Sense, Lauren Hill, TTL.This was the year every ones music hit and gave everyone that good sensation. Hip-hop was still alive and still flowing. There was more to it than Just the content of the song. It was the way people reacted to hearing the song. People actually heard the lyrics of the song and not Just the beat. This was the time artist held their Grammys up and told the crowd and their fans this is hip-hop. From the start through the sasss to 2000 music was good. It was something about it. They fought hard for what they wanted, their dream of being hip- labels wanted them to be.They made music that suited them. Music they were satisfied with. Music was a feeling. When artist, even rappers cried from the lyrics of their own song. Where has that spark gone? The spark is still here, but why has it dimmed? What happened to our dear hip- hop? The other genres and submerges have taken over. R;B has become more popular within our culture. Rap has evolved and expanded wider. Very few are hip- hop. Hip-hop has changed. Well, the definition has changed. There are still artist that still live through hip-hop. Then there are artist who misunderstand rap from hip hop.Listening to music isnt the same. Its sad to turn on the radio and only here profanity. There are more songs about weed, sex, and money than there is about what is going on right now. The style of dress has changed and especially the style of dance. Everything is a competition now, artist arent trying to help other artist everything is about being better than the last artist. There were times when the way hip-hop affected our youth was the top story on he news. When artist tried to get along because the controversy in the music game landed great artist into caskets.There were days artist came out on the streets trying to get the support of elders because hip-hop was so important and the peace was important to have. This was the time they didnt target one specific group. They stepped aside from their music to attain to the complaints of the city. The city is still complaining but nothing is being said. No one is saying l was wrong for degrading women, or saying IM sorry for being a bad influence to your child. They only care that they are making money and their ones are selling. The whole meaning of hip-hop music has changed.It used to touch the soul, now what does it touch? What happened to UNITY. What these old-school rappers rapped about , new school rappers seem to have lost touch with the meaning of the lyrics. How do you gain hip-hop back? We have imitations is the music game now. Everyone is rapping and imitating someone theyve always wanted to be. No one is saying their real story. Hip-hop is now masked, hidden waiting to be set free. Hip-hop is masked because these artist with so much potential are hiding behind these mask. Afraid of showing their fans hat the person they are pretending to be isnt really who they are.